AVataRR
February 26th, 2004, 03:14 AM
Employing pop-up ads to target punters is like playing Russian roulette with your brand, according to Web behaviour consultancy Bunnyfoot Universality.
They reckon companies that use - or host - pop-up advertising are a big turn-off, risking "suicide" for their brand. Bunnyfoot's research found that pop-ups were the "single biggest turn-off among users" with users deleting the ads on average just 2.5 seconds after they appear.
more here:
http://www.theregister.co.uk/content/6/35792.html
They reckon companies that use - or host - pop-up advertising are a big turn-off, risking "suicide" for their brand. Bunnyfoot's research found that pop-ups were the "single biggest turn-off among users" with users deleting the ads on average just 2.5 seconds after they appear.
more here:
http://www.theregister.co.uk/content/6/35792.html